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Founded in 1935 by Guillaume Dornano and his business partner Armand Pettigen in France, it was originally a perfume house. The name "Lancome" is inspired by the Lancosme Forest located in the Indre Valley in the heart of France in the La Brien region - the name was chosen by Elizabeth Dornano, wife of Gio Dornano. The corporate symbol of the single golden rose is inspired by the roses that dot the region
